Insights
Margin and pricing intelligence for consumer brands — analysed from real platform data, not opinion.
Pricing IntelligenceLatest
Blinkit's 2026 commission changes: what moved, and what it does to your margin
Blinkit revised its seller commission tiers and added a fulfilment surcharge on ambient products. Here's the margin impact, read across a large SKU sample.
14 April 2026·6 min read·PriOptimal Research
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Pricing Intelligence
Zepto dark-store stockouts follow a pattern. Here's how to read it.
Out-of-stock events cluster by geography and time of day. Spotting the pattern is the first step to fixing the lost sales behind it.
28 March 2026·5 min
MarginFloor-price enforcement: catch a below-cost sale before the P&L does
Most brands find floor-price breaches in the monthly reconciliation — too late. Here's how to catch them the moment they happen.
10 March 2026·7 min