Know your margin
across every platform
MIRA ingests your e-commerce data from Amazon, Shopify, Blinkit, and 10+ platforms. It models per-SKU P&L in real time and delivers a daily briefing — what changed, why, and what to do.
Built for brands selling on
Every channel gap is a margin gap
Every platform reports differently. Every channel charges differently. Most brands find out they're underwater when it's too late to act.
4.2×
platforms on average
The typical consumer brand sells across Amazon, a D2C store, and 2–3 quick-commerce platforms. Each has its own fee structure, currency, and data format.
3–4 weeks
to reconcile monthly margin
Without a unified model, finance teams spend weeks stitching together platform exports, FX sheets, and COGS data — by which time the numbers are stale.
12–18%
margin lost to invisible fees
Commission changes, fulfillment surcharges, and platform co-funded promotions compound in ways most brands only discover quarterly — after the damage is done.
* MIRA survey of 200+ consumer brands, 2026
How it works
Set up once. MIRA runs continuously in the background so you're always looking at current numbers, not last month's.
01
Connect your platforms
Plug in Amazon SP-API, your Shopify store, Blinkit, Zepto, and any other platform you sell on. Connects to your platforms in minutes. No custom engineering, no waiting.
02
MIRA models your margin
For every SKU, on every channel, in every currency — MIRA computes a real P&L: MRP, COGS, platform commissions, fulfilment fees, ad spend, and net realization. Updated continuously.
03
Act on what matters
Wake up to a daily briefing: what moved, why, and what to do. Ask questions in plain English. Simulate discounts before you run them. Set floor-price alerts.
One platform. Every number that matters.
MIRA is four capabilities working together — integrated by design, not retrofitted.
Data collection & lake
Scrapers and first-party API integrations across 10+ platforms. Continuous ingestion into a structured data lake. Complete history — no gaps, no dropped observations.
Amazon · Shopify · Blinkit · Zepto · Flipkart · Instamart · Nykaa
Per-SKU margin engine
An accurate, fully auditable P&L model for every product on every channel — same inputs always produce the same output. Multi-currency by design. Discount simulation with floor-price enforcement before you publish a price.
MRP → commission → fulfilment → ad spend → net realization, in real time
Competitive intelligence
Live competitor pricing, availability, and search rank — updated continuously. Know when a competitor undercuts you before your sales data tells you.
Price tracking · availability monitoring · search rank · ad share
Morning Brief
A daily natural-language briefing generated from your actual data. What moved, why it moved, and what to do. Ask follow-up questions. Simulate scenarios.
Anomaly detection · root-cause explanation · natural-language Q&A
Used by brands that move fast on margin
“We were losing 14% gross margin on Blinkit and had no idea why. MIRA's brief flagged it in week one — platform top-up discounts were compounding with our trade spend in a way our Excel model didn't capture.”
Priya Mehta
VP Revenue, Snackworks
“The simulation tool is the one we use most. Before every promotion we run the discount scenario through MIRA to see whether we're above floor. We stopped a campaign that would have cost us ₹28L in margin.”
Karan Bose
Head of E-commerce, NaturaCo
“A competitor dropped price on Zepto and we saw it in our brief before it showed up in our own velocity data. We matched within six hours. Before MIRA, we would have found out two weeks later when the numbers finally came in.”
Deepa Iyer
Category Manager, Nourish
Pricing that scales with your brand
Per brand, not per seat. Every plan includes all your team members.
Starter
₹15,000/mo
For early-stage brands getting started with margin visibility.
- ✓Up to 3 platforms
- ✓500 SKUs
- ✓2 user seats
- ✓Daily Morning Brief
- ✓Margin engine + discount simulation
Growth
₹45,000/mo
For scaling brands operating across multiple channels and markets.
- ✓Up to 6 platforms
- ✓5,000 SKUs
- ✓10 user seats
- ✓Competitive pricing intelligence
- ✓Natural language Q&A agent
Enterprise
Custom
For multi-market brands with compliance, SSO, and data residency needs.
- ✓Unlimited platforms & SKUs
- ✓SSO (SAML + OIDC) + SCIM
- ✓Dedicated BigQuery dataset
- ✓Customer-managed encryption
- ✓SLA + dedicated CSM
From the MIRA team
Platform updates, margin tactics, and data quality research.
Blinkit commission structure in 2026: what changed and what it means for your margin
Blinkit revised its seller commission tiers in Q1 2026, adding a fulfilment surcharge for ambient products. We analysed the impact across 1,200 SKUs in our dataset.
6 min read · 14 Apr 2026Pricing IntelligenceZepto dark-store availability patterns: when your SKU goes OOS and why it matters
Out-of-stock events on Zepto follow predictable geographic and temporal patterns. Understanding them is the first step to fixing them.
5 min read · 28 Mar 2026MarginFloor price enforcement: how to stop selling below cost before it shows up in your P&L
Most brands discover floor-price breaches in the monthly reconciliation. By then, the damage is done. Here is how to catch them in real time.
7 min read · 10 Mar 2026Start knowing your margin today
Connect your first platform in minutes. No credit card required. Setup takes one day, not one quarter.